Farm Rio, the certified B Corp. Brazilian fashion and lifestyle brand, and Starbucks have teamed up for a limited-edition merchandise collaboration for the summer.
Farm Rio + Starbucks drinkware will be available in Starbucks stores in the U.S. and Canada starting Tuesday. The collection will also be sold in Starbucks stores across Brazil and select markets throughout Latin America and the Caribbean starting May 20.
The collaboration includes colorful drinkware, and mini cold-cup keychains, in five Farm Rio prints. The tie-up was prompted by customer demand for another collaboration since the introduction of the first Starbucks and Farm Rio Collection in Asia in 2022.
Drinkware from Farm Rio + Starbucks.
Courtesy image.
Farm Rio was founded in 1997 by Kátia Barros and Marcello Bastos in a small open-air marketplace booth in Rio de Janeiro. At the time, Barros had no training in fashion. She earned her degree in accounting and worked as an auditor. However, she always had a passion for color, vibrant designs and whimsical styles, which are now carried in the U.S. by such retailers as Saks, Bloomingdale’s, Nordstrom and Anthropologie.
Mariana Leal, head of collaborations and partnerships at Farm Rio, said, “We believe summer isn’t just a season, it’s a state of mind. This collab with Starbucks is our way of celebrating that vibrant, colorful energy that’s so true to Farm Rio’s spirit.”
“We hope these unique prints will brighten our customers’ day, adding a burst of color and happiness to their mornings,” said Mariana Flores Rios, brand and product marketing lead for Latin America and the Caribbean at Starbucks. “The collection celebrates the rich coffee culture that Starbucks is known for, while incorporating Farm Rio’s artistic flair, making each coffee experience more colorful and memorable.”
The names of the tumblers are equally colorful. They are Banana Mix, Borogoda, Board Banana, Lenco Azulejo and Banana Leaves.
Depending on the design, prices range from $12.95 for a keychain up to $27.95 for the 20-oz. stainless steel water bottle and 24-oz. stainless cold cups. There are also mugs and tumblers for $22.95 and cold cups for $24.95.
#Farm #Rio #Partners #Starbucks #Tumblers
