Khloé Kardashian Launches Khloud Popcorn Line, Targets Snack Industry

Khloé Kardashian wants to build a snack empire. On Tuesday, the television personality announced the launch of Khloud, a new brand focused on health-conscious snacks that will officially debut on April 29 with a line of protein-packed popcorn.

“We’re starting with popcorn, but it’s just the beginning. We plan to expand into other key snacking categories across the store — there’s so much space to reimagine everyday snacks,” Kardashian told WWD via email.

The Khloud popcorn line will feature three different flavors: White Cheddar; Olive Oil and Sea Salt, and Sweet and Salty Kettle Corn. Each serving is crafted with 7g of protein sourced from high-quality milk protein isolate. The brand advertises the popcorn line as free from seed oils, non-GMO, gluten-free and kosher.

“My days start early and are busy, so I really don’t have time for snacks that aren’t also functional. That’s really what inspired Khloud — I wanted to create something that didn’t feel like a typical ‘protein snack,’ but that tasted amazing and helped you get protein throughout your day,” Kardashian said.

Kardashian, who is also the cofounder of Good American, wants to help “busy people” improve their diets with functional snacks. For that, she collaborated with Chandra Richter, a food scientist with a Ph.D. in molecular biology and over 20 years of experience in the food and beverage industry, who is now Khloud’s head of innovation.

“Protein is one of the most critical dietary needs because it supports energy, satiety and overall wellness, but it’s often the hardest to grab on the go. Khloud was designed to help fill that gap. It delivers a meaningful boost of protein in a fun, familiar way with popcorn, and without all the additives or heaviness of other protein snacks. It’s portable, satisfying and clean, so it fits seamlessly into real life without sacrificing taste or quality,” Richter said.