It’s not the creative duo’s first rodeo with starting a business. They had previously worked for startups and were involved in entrepreneurial endeavours, either as founders or investors, therefore launching the business was not daunting. They credit having a business partner to share the load, and how that takes the immense pressure off. They delayed the launch because of the pandemic and Hong Kong was entirely closed; this additional time allowed them to strengthen their brand positioning and curate a smaller assortment for a quicker launch to market. As very private people who are not online much, their pain point is the social media aspect of the business. Running the channels themselves, they are however, adamant about figuring this out, and possibly outsourcing it at some point, so that their thoughtfully curated stock and creations translate beyond word of mouth, as they grow their business footprint in Hong Kong and beyond, accelerating the business’s e-commerce momentum.
“We aspire to set new standards of excellence in design, craftsmanship, and sustainability. Our vision is to design impeccable furniture and home decor, whether pre-owned or new, that transcends mere functionality, becoming cherished pieces that evoke emotion and foster connections. We want clients to think of their experience shopping with us fondly whilst setting the dinner table or showing their friends around their home,” said Reynolds.
UPCYCLING AND VINTAGE FINDS
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