WWD: How do you style your Tag Heuer watches with your personal style? How are you dressing for Miami with the heat?
Yuki Tsunoda: The Formula 1 watch collaboration that just dropped now, with all the different colors you can match with different outfits. It fits well with street style, for example. It’s quite adjustable with the style of watches that they’re producing. It’s really cool that you can use it for different outfits.
WWD: What’s your favorite part about being in Miami?
Y.T.: The restaurants! They’re all really international. This heat is really nice. I always enjoy an acai bowl here.
WWD: You’ve come into your own with fashion over the years. How do you describe your style? How has your fashion taste evolved over the years?
Y.T.: My fashion has evolved since I started I joined Formula 1. The year I started, I didn’t have a clear clue about fashion or what I wanted to wear. During the first year, I started working with Alpha Tauri. Naturally, with the team and working with a fashion brand. It made me interested in fashion. Throughout the seasons, especially in my second year, I started to love fashion and I started learning more about how it works. I got super into street style. Now that I’ve moved to Italy, it’s the complete opposite. It’s all [silhouettes] that fit your body and are more respectful of the body.
It can look a bit weird if I go in street style to certain restaurants, so I started to wear nicer shirts in Italy, and it feels great. Naturally, as I’ve aged more, I’ve been able to mesh well with those types of looks. It looks more adult than childish. Now it’s a combination of street style and the Italian style.
And I’m changing between scenes — in the airport, some people like to dress well. But for me, I like to dress comfortably when you have a long flight in the morning, that’s nine or 10 hours long. I don’t want to be stiff and would rather be in a soft material.
I really enjoy different kinds of outfits for different occasions. It’s a limitless environment where I enjoy being.
WWD: How have you seen fashion in the paddock and the evolution within yourself and the teams? How has it become bigger over the years?
Y.T.: It’s good to see. Other drivers have also worn nice stuff. Lewis [Hamilton] started this whole thing. Lewis has really good taste. It’s maybe not what I wear, but I’m also not a Formula 1 World Champion — he has a bigger budget to purchase items.
For me, I want to wear clothes that are closer to fans and what they would wear. I think I’m going in a different direction from Lewis. We both still love fashion. But at the same time, what we wear is quite different. I wear a lot of Zara stuff — people all around the world also purchase their clothes. I want to show people ideas of what they can wear and show that it’s quite easy to match with different products. Sometimes I also get ideas from fans when I’m walking around the Paddock or around the track.
I think every driver is now starting to show their personality through style. On the track, we’re always wearing race suits and helmets, so it’s hard to see everyone’s tastes and outfits. Outfits can showcase people’s personalities easily, which is good for the fans as well.
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