After Fendi, Hiroshi Fujiwara‘s Fragment, and Yayoi Kusama, Alexander Wang has become the latest brand to collaborate with Heytea, the Chinese bubble tea drink sensation.
Heytea’s logo, which features a tea-drinking cartoon character in profile, was updated with an animated image of Alexander Wang, whose long black hair flows behind him as he sips tea in the brand’s signature pose.
Two special drinks are served at the brand’s 103 Grand Street flagship until May 31.
The specialty drinks include the Metabloom, which is made with superfoods like chia seeds, kale, yerba mate, and topped off with a smoky bubble, and a Heytea classic, the Black Grape Boom, which features fresh hand-peeled black grapes and a jasmine green tea base.
The Metabloom.
Courtesy
A rivet-shaped tea canister and a black silicon tote bag will be offered as limited-edition merch on the side.
The collaboration is meant to convey both brands’ “love for bold, clean design,” according to a Heytea spokesperson.
A tea canister and a black silicon tote bag.
Courtesy
“It’s a unique crossover between fashion and tea culture, especially in New York’s vibrant, urban vibe. We hope it sparks inspiration, connects with new audiences, and shows how tea culture can be as bold and dynamic as fashion itself,” the spokesperson added.
In 2023, Heytea entered the realm of luxury for the first time via a collaboration with Fendi. A pop-up cafe within Beijing’s Hutong alleyways further ignited internet fervour, which helped the brand garner over 1 million views on Xiaohongshu, or Rednote.
Before that, Heytea joined forces with Fragment, which was founded by the Japanese streetwear legend Hiroshi Fujiwara, on a merch collection during COVID-19 that was quickly sold out online.
Last year, Heytea collaborated with Yayoi Kusama and installed an air balloon version of Kusama’s pumpkin sculpture, its largest to date, on the Bund in Shanghai.
Founded in 2012 in China’s southern tech hub of Shenzhen, Heytea is widely lauded as the creator of a frothy cheese tea and fresh fruit tea.
Last year, Heytea began to expand abroad, opening stores in major fashion hubs such as Paris, London and New York. It now counts around 20 stores in the U.S. market.
Heytea’s investors include L Catterton Asia, Dayone Capital, Siguler Guff, Silverhorn Investment Advisors, and more.
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