FOR ART’S SAKE: The Rue Guénégaud in Paris, chockablock with art and antique galleries, now boasts a pop-up store by luxury fashion brand Meta Campania Collective, too.
On Wednesday night, founders Jon Strassburg and Heiko Keinath hosted a cocktail party that spilled out into the narrow street, which runs alongside the Monnaie de Paris and funnels into the lively and arty St. Germain des Prés neighborhood.
“We are a brand that loves to collaborate with artists, with different creatives. And so it felt like the right location for us,” Strassburg explained as he sipped a seltzer.
The airy, two-level space houses Meta Campania’s new studio, but it will also be used for exhibitions, commercial showrooms, VIP dressing, press appointments and retail pop-ups, like the monthlong one in progress.
The spring 2025 collection was displayed across six rolling racks, interspersed with choice selections of vintage Giorgio Armani, Yves Saint Laurent and Hermès courtesy of Preclothed, a painstakingly curated vintage retailer on nearby Rue Bonaparte.
Hence the pop-up’s name: “Present, Past, Future.” A third retailer is involved: Duchatel, a specialty store in Biarritz, which contributed some in-season Meta Campania stock.
“I like showing how the brand lives together with some of these iconic pieces. It’s always been in my mind that the pieces should last your life,” Strassburg mused. “Our clothes are the vintage of the future.”
Launched five years ago, the brand is growing fast despite the difficult environment, practically doubling the business with its fall 2025 collection, now sold in nearly 40 doors.
Initially menswear focused and inspired by the workaday wardrobes of Pablo Picasso, Wolfgang Tillmans and their ilk, Meta Campania is seeing womenswear explode, and it now accounts for nearly 65 percent of sales, Strassburg noted.
The Meta Campania Collective pop-up.
Courtesy of Meta Campania Collective.
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