Ferrari’s F1 Driver Charles Leclerc To Drop Fashion Capsule Collection

(NOT) FAST FASHION: Charles Leclerc — F1 driver, entrepreneur and now fashion designer.

The Scuderia Ferrari HP racing driver is to add a new entry to his résumé, as he’s to release a limited-edition capsule collection developed with Ferrari Style’s creative director Rocco Iannone.

In a brief statement released by the brand on Monday, the joint effort is teased to be a “new wardrobe at the intersection of luxury and sport” and promises to draw inspiration from Leclerc’s personal style off the track, encompassing occasions from travel to leisure, and imbued with the Monégasque driver’s dynamic spirit.

While further details are still to be disclosed, the collection will be unveiled with a special event in Leclerc’s hometown of Monte Carlo on May 21, when the pieces will also be available to purchase.

The event will be smartly timed to further build buzz around the Monaco Grand Prix weekend, scheduled for May 23 to 25. Last year Leclerc won his hometown race in a historic day not only for his career but his personal journey, as he had been chasing the victory for years on the street circuit where he grew up.

His emotional victory on his home turf also marked the first time a Monégasque driver stood on the higher step of the Monaco Grand Prix podium, and was widely celebrated by H.S.H. Prince Albert II and Princess Charlene of Monaco, along with other members of the local royal family. A gala in Leclerc’s honor was staged that evening, with the driver joined by partner Alexandra Saint Mleux, who’s increasingly becoming a fashion sensation herself on social media thanks to her looks sported in the paddock.

As for Leclerc, he toyed with the world of fashion before by appearing in promotional videos ahead of Ferrari Style’s fashion shows in Milan, as well as collaborating on designing the limited-edition Maranello clutch last year. Shaped as a Daytona SP3 racing care, the accessory was released ahead of the Monza Grand Prix and was part of a made-to-order service enabling customers to personalize their item in color and material.

Leclerc’s ties with fashion trace back to 2020, when he was tapped to be the face of the Giorgio Armani Made to Measure spring 2020 ads. It was the first time the racing driver fronted a fashion campaign.

Most recently, he was named Chivas Regal’s new global brand ambassador, which added to long-time ambassadorships with the likes of Puma, jeweler APM Monaco and Swiss watchmaker Richard Mille, a brand that has supported him since his early days as a kart driver.

As for his entrepreneurial activities, last year Leclerc launched his own line of low calorie ice creams dubbed “Lec,” joined the likes of Cristiano Ronaldo in investing in the luxury watch resale platform Chrono24 and cofounded the All Time family office dedicated to athletes. These add to music ventures, with the driver leveraging his passion for piano playing — a self-taught skill he mastered during the pandemic — to release a total of nine songs since 2023.