Storm Reid Joins Coach As New Ambassador

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Storm Reid joins Coach as the brand’s new ambassador for women’s fragrances.

“It’s such an honor to represent Coach — a brand that champions self-expression in a really special way,” Reid said via statement. “I am so excited to continue to tell my story alongside the Coach family.”

As the face of women’s fragrances, Reid expands her partnership with Coach. The Emmy Award-winning actress has long styled pieces by the American luxury fashion house and attended events for the label over the last few years.

The American brand enters a new chapter with the actress and producer who, per the brand, embodies Coach’s Courage to Be Real mission, rooted in inspiring confidence and authentic self-expression. Reid will feature in forthcoming fragrance campaigns beginning this summer season.

“Storm has this natural aura of warmth and confidence that captures my vision for Coach,” said Stuart Vevers, Coach’s creative director. “It’s been a pleasure to collaborate with someone who embodies the individuality and confidence of today’s generation.”

Coach’s curation of fragrances includes such perfumes as Coach EDP, Coach Dreams, Coach Dreams Sunset, Coach Dreams Moonlight, Coach Floral, Coach Wild Rose and Coach Love. Scents range from warm florals to sensual suede musks and more.

Reid previously attended Coach’s spring 2025 collection presentation during New York Fashion Week last September. The actress was seated in the front row, alongside Julez Smith, Charles Melton and Kathryn Newton, among others.

At the 2024 Met Gala last May, the actress styled a look courtesy of Coach, wearing a voluminous strapless gown and carrying a small Coach purse. She attended the annual New York City event alongside Vevers.

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