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Famous for their hydration-first formulas, Korean skincare brands are truly some of the best in the biz when it comes to creating lightweight and ultra-moisturising products.
However, lengthy and expensive shipping means it’s tricky to get hold of some of the very best Korean brands in the UK.
So, it was understandably hugely exciting to hear that belif was finally launching in the UK. An incredibly popular Korean skincare brand, belif is huge in 37 countries — including the US — and by 2024, they’d already sold over 15 million units of their two best-selling products; The True Cream – Aqua Bomb, and The True Cream – Moisturising Bomb.
They’ve kicked off their UK launch with the cult-favourite Aqua Bomb range — six lovely lightweight products that deliver instant hydration and nourishment to parched complexions. Amazon seems to currently be the best site to shop from.
Combining traditional herbal blends with modern skincare science, each product is natural and gentle, and aims to leave skin looking and feeling glassy, glowy, and plump. And after putting the range to the test over a two week period, I’m pleased to report that I’m seriously impressed with the results.

Out of the two best-selling creams, The True Cream – Moisturising Bomb has to be my personal favourite — I just love its whipped and gloriously cushiony feel. It’s enriched with ingredients like squalane and the brand’s original herbal blend that deliver 48-hours of moisture, which is the perfect formula for my dry complexion.

The True Cream – Moisturising Bomb
This intensely moisturising cream, enriched with Ceramide and Peptide, provides twice the hydration for up to 48 hours. Its lightweight, whipped texture delivers deep moisture while strengthening the skin barrier. Clinically proven to increase inner moisture by 8.543% and effective for 48 hours, it revitalises your skin without feeling heavy.
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But best of all, I’ve found that the formula just leaves my skin looking instantly more plump, glowy, and firm. This is all thanks to a powerhouse-duo of collagen-stimulating peptides that help to enhance elasticity, and strengthening ceramides that help lock-in moisture, and shield against external damage.
The True Cream – Aqua Bomb doesn’t have quite the same plumping and firming effect on my skin as it’s creamier sister — but I’ve still found plenty of ways to incorporate it into my skincare routine as more of a hydrating treatment or primer. Designed to drench the skin in weightless hydration, the oil-free gel cream is infused with ingredients like hyaluronic acid and niacinamide — making it a great smooth and hydrated base for make-up.

The True Cream – Aqua Bomb
This ultra-lightweight, oil-free cream enriched with Hyaluronic Acid and Niacinamide provides powerful moisturisation, doubling your skin’s moisture level in any climate. Its gel-like texture absorbs instantly, offering a refreshing cooling effect without sticky residue. Enhanced with belif’s original formula, it strengthens the skin barrier and boosts hydration by 70% within one hour, leaving your skin revitalised and refreshed.
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So, would I recommend the range? It’s a definite yes. After all, who doesn’t want glass-like skin in time for summer?
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