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Loewe’s New Design Duo to Show First Collection in October

admin by admin
May 16, 2025
in Fashion
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Loewe’s New Design Duo to Show First Collection in October
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Designers Jack McCollough and Lazaro Hernandez are to show their first collection for Loewe during Paris Fashion Week in October, WWD has learned.

A Loewe spokesman confirmed the timing of the debut, for the spring 2026 season, without elaborating on particulars.

Last March, Loewe confirmed that the duo behind New York fashion brand Proenza Schouler would succeed Jonathan Anderson, who stepped down after an acclaimed 11-year tenure that catapulted the Spanish house into fashion’s big leagues. It was not specified at the time when the two men might unveil their first designs.

McCollough and Hernandez carry “the entire creative responsibility of all Loewe collections across womenswear, menswear, leather goods and accessories,” as reported.

“Their vision and creativity are a perfect match for the codes of the house that we have built, and I am excited to see them shape its future,” Loewe chief executive officer Pascale Lepoivre said at the time of their appointment as creative directors.

Asked to elaborate on the choice, she added: “They are highly creative and also entrepreneurs, whose curiosity and vision go beyond fashion and extend to diverse cultural fields as well as to the diversity of markets and customers that we talk to.”

The two men recently relocated from New York City to Paris, where Loewe’s creative offices are located. The brand was founded in 1846 as a leather-making collective and supplier to the Spanish royal crown.

McCollough and Hernandez have said they are “incredibly honored to join Loewe, a house whose values and mission align closely with our own.”

“We look forward to working alongside its extraordinary teams and artisans, whose talent — under the exceptional creative direction of Jonathan Anderson — has shaped Loewe into the cultural force it is today,” they added.

Foreshadowing their new European gig, last January they revealed they were stepping down as creative directors of the brand they founded in 2002.

McCollough and Hernandez remain company shareholders at Proenza Schouler and serve on its board.

In addition, the two men are working in tandem with Proenza Schouler chief executive officer Shira Suveyke Snyder to find a new creative lead for the brand, prized for an aesthetic that WWD once described as “anti-minimal modernism.”

Loewe was acquired by LVMH Moët Hennessy Louis Vuitton in 1996, enlisting Stuart Vevers, José Enrique Oña Selfa and Narciso Rodriguez as designers over the years.

McCollough and Hernandez enter a house with strong momentum, and brand equity.

“The Loewe business is very healthy, and we keep gaining market share from our competitors,” Lepoivre told WWD. “We have built strong foundations across all product categories and key markets, which we believe will provide a great platform for Jack and Lazaro to build on.”

Market sources estimate Loewe’s revenues multiplied by more than seven times over Anderson’s tenure to approach 2 billion euros.

Meanwhile, Anderson has moved over to Dior Men and is expected to show his first collection on June 27, as reported.

#Loewes #Design #Duo #Show #Collection #October

Tags: CollectionDesignDuoJack McColloughLazaro HernandezLoeweLoewesOctoberproenza schoulerShow
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