JB’s famous Hiap Joo banana cake now sold in Singapore via vending machine at Bukit Panjang

GROUP BUY INITIATIVE INSPIRED VENDING MACHINE BUSINESS

Serene Ong, 41, founder of HYPHA Vending Retail, told 8days.sg: “Hiap Joo Banana cakes contain no added preservatives. To maintain its freshness, they are transported chilled and stored in our refrigerated vending machines. We recommend warming them up for one to two minutes in the microwave oven before enjoying.”

Ong started HYPHA after organising group buys in her neighbourhood. She shared: “I hosted Groupbuys during the pandemic with brands like Rich & Good, Uncle Lee Confectionery, Kiroi Cheesecake, Hougang Otah, Poh Cheu and many more. For overseas brands, I brought in kueh, banana cake and handmade pau from Malaysia and Thailand”.