So if you’re an Army visiting Singapore for the next concert by a BTS member (or hopefully OT7), be sure to check out all these spots to complete your pilgrimage.
In a statement to CNA Lifestyle, Serene Tan, Singapore Tourism Board’s executive director (North Asia), said that the partnership with BTS’ agency Big Hit Music is part of the organisation’s branded entertainment strategy which leverages on the trend “where travellers are inspired to visit locations featured in content by their favourite artistes”.
“The Singapore Tourism Board’s partnership with Big Hit Music is a unique opportunity to showcase Singapore’s distinctive cityscape and landmarks as a compelling backdrop for branded entertainment content, increasing destination awareness and encouraging visits to Singapore,” said Tan.
“Looking ahead, we have several upcoming initiatives with Korean media, including drama and variety show productions, as well as branded entertainment content with K-pop artistes. We will continue our efforts to leverage K-content that offers impactful storytelling to inspire travellers to visit Singapore.”
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