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We have seen plenty of food description services for humans, from Gousto, Hello Fresh to Simmer. However, when you get the knock on the door your dog doesn’t get a look in, and looks on with their puppy dog eyes.
Well the FOMO is now over thanks to Pure Pet Food, which is a pet food subscription – hence the name – that makes mealtime tasty, healthy and fuss-free for your furry friend.
Pure Pet Food has an array of recipes to suit your pets needs, dietary requirements (yes, dogs do have some intolerances of their own), and to help with portion sizes.

Pure Pet Food
Pure Pet Food offers a wholesome, nutritious option for your dog’s meals, making mealtime stress-free. Just add water and stir to effortlessly rehydrate the food, creating a delicious and healthy meal your furry friend will adore
Buy Now from 89p a day
Each box contains all the essentials your dog needs to grow, and live a healthy life. The recipes are free from preservatives or any nasties, which we love. Plus, every meal has been approved by a vet, so you can trust that what your dog is eating is nutritious.
The subscription box is delivered to your door absolutely free, which is another major bonus. Plus, it’s more cost effective than your weekly pet food shop. According to the website, one meal costs just 89p for a small dog, and it arrives straight to your door to avoid any arm ache.
Just when you thought it couldn’t get any better, shoppers can secure 40% off their first subscription box, and 15% off the next two subscriptions.
However, that’s not to say you have to sign up for three, six or 12-month subscriptions, as Pure Pet Food allows you to cancel your subscription at any time, so it’s more flexible than most subscription services.

So, how does Pure Pet Food subscription work? To set up your subscription simply share details about your dog, such as your four-legged friend’s age, weight, ailments, which will enable the subscription company to create a bespoke menu with natural ingredients and tasty dishes suitable for your dog. You then select your preferred recipes from the menu, it’s time to wait for your delivery to arrive.
The meals are equally as easy to pull together. You are not required to bake, or add any extra ingredients to your pet’s feast, simply add water and serve.
This service has garnered high praise from customers for its convenience, tasty meals for pets (though the Dragon’s on Dragon’s Den reportedly tested the meals too), and affordability.
One shopper, Eliott, shared: ‘My dog so far is very happy with it. He has stomach issues so being able to add water is very helpful to give him additional hydration. I am happy to pay that bit extra for dog food knowing only goodness is going into my dog’s stomach.’

Liz added: ‘Our dog Woody has been enjoying Pure pet food for the last 3-4 years. Woody is a Cocker spaniel with a sensitive tum but since being on this brand, his tum is so much better. Now there isn’t much in the way of food that Woody doesn’t like, he’s a little pickle at times, stealing socks just to get a treat but knowing that he is happy and healthy now, is worth it’s weight in gold.’
While a separate shopper, Louise, weighed in: ‘Before pure my dog had flakey skin and a dull coat. Now his coat looks so healthy and his digestion has improved. Pure is great as storage is so much easier than some of the other premium brands. It’s easy to order and alter as my pup has grown.’
Sign up for your subscription now.
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