Tommy Hilfiger, which is owned by PVH Corp., has unveiled its spring 2025 Tommy Girl collection, created in collaboration with guest creative adviser Aleali May.
Tommy Girl was originally launched as fragrance, but has been reimagined as a capsule collection, inspired by the energy of the original ads and a retro-modern attitude rooted in culture, music and style.
“To me, Tommy Girl has always been a movement — an attitude that defined a generation and continues to evolve with the next,” said May, whose résumé includes roles as fashion stylist, creative director, model and sneaker designer for the Jordan Brand. “As the first guest creative adviser, I’m proud to be part of shaping its legacy for today, this isn’t about nostalgia — it’s about celebrating every girl’s way of being unapologetically herself.”
An image from Tommy Girl campaign.
Clara Balzary, courtesy of Tommy Hilfiger
Hilfiger noted, “Tommy Girl empowered a generation to embrace confidence and individuality. Together with Aleali May, we’ve reimagined the elements that made the style iconic — bright graphics, oversize denim and vibrant color — and infused them with a fresh energy for a new era.”
Collection highlights include a varsity jacket in cotton twill paired with a frayed denim miniskirt, along with a shrunken T-shirt, bandeau top and dungaree dress, which nod to throwback silhouettes. There is also salt water denim washes from California and satin star badges, along with a rugby shirt and trucker jacket, and a rhinestone-studded ringer dress.
Sizes range from XXS to XXL, and the retail price range is $29 to $399.
Jang Won-Young in the Tommy Girl campaign.
Clara Balzary, courtesy of Tommy Hilfiger
The 2025 campaign was captured by Clara Balzary. Among those featured are IVE’s Jang Won-Young, the new Tommy Jeans brand ambassador for Tommy Hilfiger, Aleali May, Samara Cyn, Lindsay Vrchovnik and Eniola Abioro.
The Tommy Girl spring collection is available on tommy.com, in Tommy Hilfiger stores worldwide, and via select wholesale partners. The campaign will break Thursday and will run across retail and digital channels.
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