Eleventy has brought its distinct take on summer wardrobing to London.
On Thursday, the Italian luxury brand opened a pop-up at Harrods for its summer capsule, Eleventy Beach Club. The launch includes five dedicated window displays for the collection that offers a range of linen pieces for men and women.
“Blending innovation with tradition, Eleventy Beach Club marks a new chapter — an invitation to explore a world of refined resortwear, where Italian tailoring, comfort and craftmanship combine,” said Marco Baldassari, Eleventy’s cofounder and creative director. “This special showcase represents a seasonal statement of style and reflects our commitment to redefining modern Italian luxury on a global stage. Harrods is a showcase of excellence, and we’re proud to present an engaging collection and experience that authentically expresses the values and quality of our brand.”
The pop-up offers shoppers a curated in-store experience that includes embroidery services, gourmet Italian coffee and artisan chocolates. Visitors are also invited to take Polaroids in the shop as a souvenir from their visit.
“Eleventy has built a strong and loyal following at Harrods by offering a contemporary expression of Italian refinement — clean lines, effortless tailoring and an innate sense of ease,” said Simon Longland, director of buying, fashion at Harrods. “The Beach Club concept evolves that vision with a seasonal relevance our clientele immediately connects with. It’s elevated, sophisticated, wearable and perfectly aligned with the lifestyle of our clients.”
The collection will be on display at Harrods through June 11 and will also be offered online.
Eleventy was founded in 2007 by Baldassari, Paolo Zuntini and Andrea Scuderi. In 2022, the brand received a financial infusion from its parent company, VEI Capital (an investment vehicle belonging to PFH — Palladio Holding) and a financial group from the Middle East that helped foster international expansion and accelerate its retail expansion.
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