Influencer Valeria Marquez was reportedly shot and killed inside a Mexico salon during a livestream.
Authorities in Jalisco, Mexico, said in a statement on Tuesday, May 13, that a 23-year-old woman with an “active presence and influence on social media” was inside a beauty salon in Jalisco, Mexico, when a man entered the establishment and shot her, per NBC Los Angeles.
The state prosecutor’s office, who confirmed the incident, noted that Municipal Police officers responded after receiving a call through the emergency services. Authorities have yet to reveal who the influencer was, but several outlets have reported the victim to be Marquez — who was allegedly on a livestream during the time of the incident, where she was seen collapsing on camera.
ABC7 Los Angeles reported that Marquez was pronounced dead at the scene, with authorities claiming that the suspect fled and remains at large. The outlet noted that the Attorney General’s Office is investigating the case under the femicide protocol, meaning when a woman is presumed to be killed as a gender related murder. The investigation is ongoing.
NBC Los Angeles reported that Forensic Medical Services will transfer the victim’s body to their facilities. An autopsy will be performed and official identification by family members is pending.
Scroll down to learn more about Marquez:
Marquez Reportedly Had Ties to the Hair Salon
ABC7 Los Angeles reported that Marquez was shot and killed while live streaming inside her salon, Blossom The Beauty Lounge. Translated to English, the salon’s Instagram bio reads, “There is no better treatment than the time you dedicate to yourself.” One day before news broke of her alleged death, Marquez posted a mirror selfie from inside a salon.
Marquez Was a Model
Marquez’s Instagram bio, translated to english, reads, “Model.” Marquez’s social media also indicated that she won a beauty pageant years ago, with her bio reading, “Miss Rosto 2021.” In one Instagram photo, Marquez looked away from the camera as she walked in a two-piece outfit while in full glam. “Everything happens, everything teaches, everything heals,” her caption read, translated to English.
Marquez Was an Influencer
Marquez amassed over 140,000 followers on Instagram. After news broke of her alleged death, several users took to Instagram to share their condolences. “I had the opportunity to meet her in person, a person with a very beautiful energy,” one user wrote, translated to English. “[I] am still in shock, [I] can’t believe I will never see her [livestream] again.”
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