The Valentino Garavani Nellcôte Bag Is Celebrated With a New Campaign

MILAN – Valentino will unveil a new campaign Tuesday celebrating the Valentino Garavani Nellcôte bag designed by creative director Alessandro Michele.

In the images, lensed by Julie Greve, models Pati B, Assane, Isabella, Anton and Leander pose as a group of friends waiting for a concert to begin. They are captured in a laid-back and joyful mood on a sun-drenched grass field, embracing, laughing, and playing with a hula hoop.

The photos tap into the boho energy of the late 1960s and early 1970s, reflecting the original spirit of the bag, which was first presented with the Avant Les Débuts spring 2025 collection with a hippie-chic allure. It has since been developed in different variations through the following collections, from the Pavillon des Folies for spring 2025 and fall 2025, to the Le Méta-Théâtre Des Intimités for fall 2026.

The Valentino Garavani Nellcôte group was expanded this season with rich new textures and bold decorative elements. The signature crossbody and tote silhouettes — both crafted in soft suede — were reimagined with embroidered mirrors, jacquards featuring geometric motifs, and dimensional flower embroideries in multicolor beads or delicate garlands.

Following the introduction of the medium tote for spring 2025, the brand is launching two new smaller sizes for fall in fresh materials including grained calf, suede, and richly detailed embroidery, such as the whimsical Cherryfic motif.

The Nellcôte has been spotted on the likes of Bella Hadid, Alexa Chung, Amelia Gray, Vittoria Ceretti, Alba Rohrwacher, Sha’Carri Richardson, Devonthé Hynes and Freen Sarocha, to name a few.

The imaginary concertgoers of the campaign reflect Michele’s passion for music. As reported, the designer has conceived L’Atelier Sonore, an intimate listening room with a bespoke sound system, a new cultural and immersive architectural experience at Valentino’s Madison Avenue boutique.

“I really like to work with musicians, because the sounds, music and everything that is impalpable are part of my work,” Michele told WWD last week. “Music directly interacts with the mise-en-scene and the creation of objects. My creative life is made of sounds, and music is a powerful language that suits me and that I love to employ.”

The store’s mezzanine floor has been transformed into a sonic space reflecting Michele’s vision. It was conceived in partnership with Italian cultural collective Terraforma, founded by Ruggero Pietromarchi. The soundscapes curated by Terraforma, a platform for experimentation in sound and ecology, are crafted by sound designer and streetwear veteran Giorgio Di Salvo.