Lifestyle brand Stanley 1913 has tapped Post Malone for its latest celebrity partnership, the company announced on Monday. Set to arrive on June 16, the Post Malone x Stanley collection will feature a limited edition of new tumblers and water bottles.
“Post Malone has injected his unique creative vision into the Stanley 1913 x Post Malone collection,” the company shared via statement. “This is a partnership poised to captivate fashion and trend enthusiasts, die-hard music fans, and the devoted Stanley community alike.”
The collaboration arrives amid the rapper’s Big Ass Stadium Tour, which kicked off in Salt Lake City in April, and will come to a close with the final international show in Portugal in September.
“I’ve always been a big fan of Stanley 1913, so being able to collaborate with them has been awesome,” Malone said via statement. “The whole collection is badass. I’m excited for y’all to see what we made.”
Kate Ridley, Stanley 1913 chief brand officer, said the “Congratulations” rapper’s love for style was at the heart of their collaboration. “This partnership beautifully merges the innovative quality and creativity our community expects with Post’s authentic and expressive modern country aesthetic,” Ridley said. “We’ve poured our combined love for style as personal expression into this collection, and we know our consumers will love it as much as we do.”
The announcement was made through a promo clip on Instagram, which was captioned, “Get on board for a hell of a ride.” The video features a group of children waiting for their school bus on a sidewalk of a quiet town. The Grammy nominee is then spotted driving a bus quickly past the children while drinking out of the brand’s Stay Hot Camp Mug. “Unlawful to pass when Post is onboard” is written on the back of the bus. Stanley’s Classic Lunch Box in hammertone green is also featured in the clip.
Stanley 1913 collaborates with Post Malone on a special collection.
More details about the collaboration and the products will be revealed closer to the collection’s global launch.
Stanley was founded in 1913. The brand’s tumbler and quencher drinkware went viral on social media a few years ago, inspiring a new era of styles and collaborations. Post Malone’s collection is expected to be Stanley’s next big partnership after the brand has teamed up with other stars and brands that are equally in demand. Since going viral, Stanley has teamed up with Tyla, LoveShackFancy, Lionel Messi, Olivia Rodrigo, Barbie, “Wicked” and more.
Post Malone has other brand partnerships under his belt as well, including Crocs, Ugg, Poppi, Bud Light and more.
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