On the heels of the success of the launch of their 2024 partnership, Betsey Johnson and the Elton John AIDS Foundation revealed their continuation of their collaboration, unveiling the 2025 Pride Collection.
Designed to celebrate self-expression, queer joy and fearless individuality, the new collection launches in time for June’s Pride Month, with a campaign featuring Johnson herself.
One dollar per item purchased from the collection will once again be donated to EJAF through the Betsey Johnson x ShoppingGives platform, supporting the foundation’s efforts to end the AIDS epidemic and combat LGBTQ+ stigma globally. This builds on the $50,000 contribution from the Steve Madden Foundation in 2024 and extends Johnson’s commitment to fashion as a vehicle for philanthropy and activism.
“I couldn’t be more thrilled to continue this journey with the Elton John AIDS Foundation,” said Johnson. “This year we’re turning up the volume with a Pride collection that’s full of love, color and sparkle.”
Betsey Johnson sneakers.
The 2025 Pride Collection features an assortment of accessories and apparel from glittering platform heels to color-rich handbags and statement jewelry all reflecting Johnson’s signature style and support to inclusivity. The styles are designed to empower the wearer to sparkle from within, and celebrates individuality and community alike.
The Elton John AIDS Foundation continues to be a leading force in the fight against AIDS, having raised over $600 million to support prevention, treatment and education programs worldwide. In 2025, the need for awareness and access remains critical with more than 40 million people living with HIV globally, and over 9 million still lacking access to life-saving treatment.
A Betsey Johnson bag from the 2025 Pride Collection.
“When we combine our energy and compassion to foster inclusion, we can create a more accepting and loving world,” said Elton John, founder of the Elton John AIDS Foundation. He said the foundation is very happy to partner with Johnson, “a brand that boldly celebrates authenticity and embodies the spirit of living true to oneself.
“Thanks to Betsey Johnson for meaningfully supporting our work to end HIV and LGBTQ+ stigma worldwide,” he seaid.
The collection will be available starting Tuesday online at betseyjohnson.com/collections/pride.
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