POPPING BOTTLES: Dom Pérignon is calling on all the stars for its next campaign, titled “Creation is an eternal journey.”
The campaign features Tilda Swinton, Zoë Kravitz, Anderson .Paak, Iggy Pop and Takashi Murakami, as well as Swedish dancer and choreographer Alexander Ekman and northern Irish chef Clare Smyth.
Each “creator” as Dom Pérignon has dubbed the artists featured in the campaign were photographed by Collier Schorr in intimate moments with the Champagne, while director and writer Camille Summers-Valli filmed each of the stars with the bottle answering the question of “what is creation?”
Iggy Pop for Dom Pérignon.
COURTESY Dom Pérignon
For Swinton it’s a “a leap of faith. Creation, it’s what makes the world go round. Beginner’s mind, not knowing what you’re doing, that’s very important. Creation, it’s like riding a good horse in a whole pack, you’re not completely in control and it’s such a relief.”
“I think if one’s dreams are too fixed and precise, they are breakable. If you think of your dreams as being clouds, clouds can be a million different shapes, they never repeat. When I think of Dom Pérignon, I think of reinvention, changing all the time. I mean it changes all the time but it doesn’t change. It’s like a natural entity,” she added.
While for Kravitz it’s “an offering. It’s sacred,” and Pop sees creations as “a release.”
Musician Paak describes creation as “the birds, the bees, trees, the leaves, the wind.”
The Champagne brand owned by LVMH Moët Hennessy Louis Vuitton has been further strengthening its creative ties.
The brand has collaborated with Andy Warhol, Jean-Michel Basquiat, Karl Lagerfeld, Jeff Koons, David Lynch and Lenny Kravitz in the past.
Takashi Murakami for Dom Pérignon.
COURTESY Dom Pérignon
Last year, Dom Pérignon worked with the Sarabande Foundation on “A Night of Creative Assemblage.”
The foundation’s three artists: Electric Adam, Almudena Romero and fashion designer Paolo Carzana were tasked with creating their own art for a dinner held at the Winter Garden of The Roof Gardens in Kensington in London.
Romero paid tribute to her grandparents’ occupation, organic farming, with photographs on grass; Adam merged sculpture and performance displayed using latex, and Carzana created the tablescape for the night using hand-dyed cloth and monogrammed antique napkins for the guests.
On colorful plinths made by Sarabande artist Adam, the brand showcased their special edition of Vintage 2015 in tribute to Jean-Michel Basquiat.
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