William and Aoife Diamond seem like opposites — he’s entrepreneurial, she’s academic — but they make a great team, whether it’s navigating a turbulent business world, rearing their four kids or renovating their lovely home
William and Aoife Diamond and their dog Senna outside their home in Castleknock, Co Dublin. They bought the house in the early noughties and extended recently with the help of Aoife’s sister, interior architect Eilish Rickard. The changes include an extension, the patio where they barbecue regularly and the ‘party palace’ in the garden. Photo: Tony Gavin
Diamonds are forever, Shirley Bassey says repeatedly in the song of the same name — driving home the point that the sparkling stones are indestructible. And Dubliner William Diamond lives up to his name. He took his furniture business — once a chain of five massive furniture stores in Dublin — from the ashes of the crash in 2008, when he lost everything, and built up a new, equally successful and more customer-friendly type of furniture business.
Along the way, he has won many accolades, including the hotly contested National Retailer of the Year Award 2024/2025. “I’m really proud of that award,” says William. “Everyone competes. We won the best home interiors and furniture store in Ireland three years in a row and then this year the biggest award. Brown Thomas has won it, Arnotts, the Guinness Storehouse and now us.”
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