Wikipedia Has Collaborated With German Clothing Label Armedangels

CHOICE WORDS: The opposite of a MAGA hat just might be a slogan T-shirt from German sustainable brand Armedangels.

The Cologne-based firm has cooked up a collaboration with the Wikimedia Foundation, the nonprofit that operates Wikipedia and has found itself in the crosshairs of U.S. President Donald Trump and Tesla founder Elon Musk in recent months.

A few choice words — equality, freedom and peace — are emblazoned on the shirts, along with the tagline “Let’s set knowledge free.”

The Armedangels x Wikipedia collection drops Thursday at armedangels.com as well as the Kastner & Öhler department store in Graz, Austria, and Ludwig Beck in Munich.

A press release shared first with WWD makes no mention of Trump or Musk, while making it clear that open and independent sources of information, and free expression, are under threat.

“Every piece in this collection carries a message of knowledge, access and impact: from the freedom to learn to the responsibility to share information,” said Christiane Bördner, creative director of Armedangels. “With clear, wearable statements, Armedangels shows that fashion can convey values and be a force for change.”

“Unrestricted access to information enables people worldwide to expose injustices, drive innovation and actively shape their future,” added Martin Höfeler, founder and chief executive officer of the fashion label established in 2007 as a responsible and sustainable brand. “This partnership stands as a statement that transparency and education are essential in driving positive change.”

Wikipedia is marking its 25th anniversary next year, and is billed as one of the most widely used sources of information on the internet.

“We are focused on reinforcing public awareness of its vital role in society as an information resource everyone can trust,” said Zack McCune, director of brand at the Wikimedia Foundation.