On Monday, new Boss global ambassador S.Coups attended the Met Gala wearing a custom look inspired by a Korean hanbok jeogori jacket, with a matching gray wool flannel blazer with hanbok double-breasted collar and coordinating stand-collar shirt. The look was accessorized with gray wool heeled boots, and a Piaget diamond watch.
“Working with S.Coups has been a very smooth process,” said Boss creative director Marco Falcioni of the brand’s first collaboration with the musician, who was named an ambassador late last month.
“The conversation was very much about what does tailoring mean for S.Coups,” Falcioni said, adding that he aimed to create a tailored look that would resonate with both the brand’s DNA and S.Coups. The conversation quickly turned to the hanbok, and the team decided to design an outfit informed by the construction and proportions of the traditional Korean garment. “ We were able to create something which was new to us [Boss], new for S.Coups, and resonated well for both.”
Going into Monday’s Met Gala, S.Coups was looking forward to the moment he stepped out on the red carpet to debut the outfit. “I hope to be seen as an embodiment of Boss’ captivating style and aesthetic,” said S.Coups. “I’m also excited to see all the amazing looks and how everyone will bring their own unique take to the event.” Here, the Seventeen leader reflects on beginning his journey as a Boss ambassador, and an upcoming milestone for the K-pop group and himself.
WWD: Why were you excited to attend the Met Gala this year?
S.Coups: The Met Gala is such a significant night that brings fashion and art together, and it felt like a great chance to broaden my perspective. As a Boss ambassador, I was also eager to see the expertise and craftsmanship behind their suits firsthand.
WWD: What do you appreciate about your Boss look, and how is it setting the tone for the evening?
S.Coups: It’s a custom-tailored look inspired by jeogori, the Korean hanbok jacket, so it fits me perfectly and highlights a creative design — like the contrasting shades of gray on the inside and outside of the coat that add a subtle allure when revealed with each step. It really sets the tone for this year’s Met, which celebrates “tailoring” as a form of self-expression and individuality.
WWD: What has been rewarding about working with Boss as their newest global brand ambassador?
S.Coups: It’s truly an honor to start my journey with Boss at my first Met Gala, and I’m filled with excitement and anticipation to share even more exciting collaborations in the future.
WWD: How would you describe your style offstage?
S.Coups: I tend to prefer comfortable clothes. Since I often wear stage outfits and need to prepare for dance practices, I naturally gravitate toward more comfortable options.
WWD: You guys [Seventeen] are getting ready to release your fifth album “Happy Burstday” later this month. What can fans look forward to with this new release and the summer ahead?
S.Coups: We’re all pumped up and ready to give it our all for this album and performance. It feels like a grand way to close out my 20s. The album will be released on our 10th anniversary, May 26, so I hope you’ll give it lots of love, and look forward to sharing the next 10 years with us.
#Scenes #Seventeen #Member
