Snipes and MCM have partnered for an exclusive capsule collection merging streetwear and luxury craftsmanship, launching globally on May 9. The collaboration blends Snipes’ streetwear roots with MCM’s heritage, featuring apparel, leather goods and accessories inspired by Miami’s vibrant energy.
The collection, aptly named “Make it Miami,” includes bold colors like turquoise, pink, black and white, with graphic logos, stud embellishments and modern fits. Two distinct bag lines anchor the release: a black nylon series exclusive to Snipes and white leather editions available only at MCM.
DJ Khaled for Snipes x MCM.
Johnny Fonseca
“The partnership with Snipes is about more than fashion — it’s about breaking boundaries and building new expressions of luxury for a new generation. We’re proud to reimagine our heritage codes in a way that feels authentic to the culture, to the community, and to the energy of Miami,” Kim Sung-joon, CVO of MCM, told WWD via email.
Snipes x MCM
Johnny Fonseca
Dennis Schröder, CEO of Snipes, described the collaboration as a “bold strategic move” to WWD. “MCM’s rich heritage and global recognition, combined with Snipes’ cultural relevance, position us to engage a new generation of consumers seeking both exclusivity and authenticity. The collaboration represents a significant step in aligning with the evolving dynamics at the intersection of luxury and streetwear and reinforces our vision to become the global symbol of streetwear culture!“ Schröder said via email.
DJ Khaled, Snipes’ chief creative officer, fronts the campaign, emphasizing Miami’s cultural influence. An event at Khaled’s We The Best store in Miami on May 9 will mark the launch.
Snipes x MCM
Johnny Fonseca
“As Snipes’ chief creative officer, I’m focused on bringing iconic collabs to the people — and this one with MCM really shows up and shows out,“ said DJ Khaled via statement. “The fact that it’s inspired by the 305 makes it personal for me.”
The collection will be available online and in select Snipes and MCM stores across the U.S. and Europe with limited quantities available.
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