Prezzo is a staple on high streets up and down the UK, with 96 locations serving up pizza, pasta and more.
But your local restaurant might look a little different soon, as to mark its 25th anniversary, the chain is going to be rebranding several of its sites.
Not only are restaurants getting a makeover, they’re also going to be getting a brand new name – changing from Prezzo to Prezzo Italian (just so there’s no doubt about what kind of food they serve).
And if that weren’t enough, there’s also going to be a big menu shake-up happening in the coming weeks too, so prepare yourself for plenty of change!
As part of the first wave of the rebrand, five Prezzo restaurants will be transformed into Prezzo Italian. These will be in High Street Kensington, Cambridge, King’s Lynn, Chelmsford and Aberdeen.
By the end of 2025, a further 15 restaurants across the UK will also start using the new name.
While the chain’s logo and signs have always been very dark, with a black and white colour scheme, the new look will feature a striking blue shade with white text.
The restaurant interiors will also be revamped, to look more modern, creating a brighter, airier feel with some marble, wood, and lots of Italian-inspired prints on the walls.
And the current menu will be ‘refreshed and revitalised’ with food suitable for all occasions. These changes come after the chain recently launched a two-hour bottomless drink offering.
Speaking about the rebrand, James Brown, the CEO of Prezzo Italian, said: ‘This new chapter is about more than just a new name and design, it represents an important and pivotal milestone in our journey to make Prezzo Italian the standout choice for your go-to Italian meal.
‘With this re-launch, we want to build on success of the past 25 years, ensure we continue to deliver an outstanding guest experience for many more years to come, and reaffirm our position in the market as the “home of the Italian classics”.
The name change follows in the footsteps of rival dining group, ASK, which rebranded as ASK Italian back in 2010.
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