Most of the publication’s 10m subscribers are from high-spending US tourist market
Lismore Castle, Co Waterford. Photo: Getty
It has its own microclimate, sits less than an hour from Cork Airport, is steeped in Old World romance and “tucked away off the main tourist trails”.
It’s the Blackwater Valley, and according to the New York Times, the off-radar Munster region is “well worth a diversion if you’re planning a trip to Ireland”.
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