Brides Like Nineties-Style Wedding Gowns, Brown Flowers and Lace-like Nails, Pinterest Says

Brides-to-be turn to Pinterest to check out possibilities for their weddings and their searches have unearthed some interesting trends for 2025.

With more than 3.8 billion wedding-related searches and 13.4-plus billion wedding ideas pinned on the platform, Pinterest’s annual Wedding Trends Report covers what’s on the horizon for fashion, beauty, decor, travel and more. There are about 2 million weddings each year in the U.S. — each of which requires myriad style and financial choices. As far as investments go, weddings are up there, considering that the average wedding costs $33,000, according to The Knot, another resource that is popular with brides-to-be. That average boils down to a cost of about $284 per guest.

Many Gen Zers are on the hunt for ‘90s-inspired wedding dresses, like vintage ones from Vera Wang as well “dainty” ones. Apparently, Gen Z is also keen on Mantilla veils for them, considering that searches for those and wedding-appropriate Spanish styles increased by 640 percent. Interest in statement suits and pantsuits are also catching on, including burgundy tuxedos, as well as forest green styles and rust-colored suits.

One of the surprises is how brown is catching on several fronts, including chocolate wedding cakes, mocha bridesmaid dresses, dark brown groomsmen suits and even brown wedding flowers.

With civil ceremony dresses up by 162 percent, as well as city hall elopements on the rise by 190 percent, Pinterest will stage a pop-up on Wednesday at City Hall in New York City. Gen Z’s interest in city hall and courthouse weddings is driving many of those searches, according to Pinterest.

Couples who have made their unions official between Monday and Sunday will be eligible for a few freebies at the Wednesday pop-up in lower Manhattan, thanks to Pinterest. A limited number of certificates for celebrity toasts at Champers Social Club will be doled out, and complimentary Sprig and Social bouquets inspired by this year’s Wedding Trend Report will be given away. Couples can also get a professional portrait by Jenn Goz through a partnership with Deirdre Alston. The newly married or soon-to-be can take a chance to be featured on Pinterest’s social media channels.

“Nature-inspired Glam” is another key trend, with brides looking to highlight natural inner beauty and features. That has translated to substantial three-digit percentage increases in searches for “soft glowy makeup,” “natural glowy makeup” and “bronzy glowy makeup.” Perhaps inspired by Mother Nature, boho wedding hair flowers jumped by 324 percent.

There appear to be more environmentally conscious brides-to-be too, considering that “paper flower bouquets” and “wildflower wedding theme” registered upswings of 1,637 percent and 454 percent, respectively.

Nail art, of course, is another key choice with dusty rose nails, red bridal nails and lace wedding nails being the three types that registered the highest search gains for 2025. In terms of engagement rings, vintage-cut ones saw the greatest gain by 175 percent.

Honeymoon planning is centering on the Seychelles Islands in East Africa, Cape Town and Zanzibar off the coast of East Africa. And tropical destination wedding locales are pointing toward Bali, Costa Rica and Goa, among other places.