Ba&sh, the French contemporary firm, has launched a Mini Me collection of childrenswear that will be available starting Wednesday.
The brand’s campaign is fronted by German model and Ibiza-based muse, Vanessa Breuer with her three daughters. They model iconic pieces from the Ba&sh main collection reimagined in limited-edition mini versions. The capsule is timed to Mother’s Day and is a celebration of all mothers.
The seven-piece collection includes the Ba&sh hoodie, the Gaspard cardigan, boho-print dresses and mini suede cowboy boots, the Cara Boot, reworked for little girls. The Cara Boot is being released in a limited digital-only edition, available online in four sizes — 28, 30, 32 and 34. The Cara Boot retails for $560. The Mini Me capsule will be available in all Ba&sh boutiques and online.
The collection starts at $95 for T-shirts and goes up to $395 for dresses.
An image from Ba&sh’s Mini Me campaign.
Courtesy of Ba&sh
Ba&sh was launched in 2003 by founders Barbara Boccara and Sharon Krief with the support of Dan Arrouas and Vog Group. The label is sold in 70 countries throughout Europe, China and North America. In 2015, L Carterton and Groupe Arnault acquired an entity interest. In 2022, the label exceeded 300 million euros in revenues. In May 2022, Ba&sh attracted investment from French firm HLD alongside existing shareholders and the executive team to pursue ambitious growth plans. In 2024, Ba&sh became a certified B Corp.
An ad image from Ba&sh’s Mini Me campaign.
Cuortesy of Ba&sh
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